Much like this very blog, Julie Wheat has established a brand around a particular word that characterizes its spirit: cavort. This word’s official meaning is: intr.v. ca·vort·ed, ca·vort·ing, ca·vorts 1. To bound or prance about in a sprightly manner; caper. 2. To have lively or boisterous fun; romp.
Better known to Charleston’s local fashion community as Cavortress, Julie describes herself under the context of “one who cavorts” as proper not prim, ladylike yet licentious, refined and renegade- the girl who cavorts. When asked how the boutique owner would describe her own sense of style, the answer was simply: “Cavortress”. A style that is simply fearless. The essence of her self- adopted epithet is embodied in her personal style that’s riddled in her affinity for Conspicuous Classics, daring colors and prints, and a chic aesthetic that blends vintage and the atypical; something that can only be described as Betsey Johnson wearing vintage Pucci on a vacation in Monaco.
It’s undeniable that it comes as no surprise her vintage je ne sais quoi garnered her a nomination as one of the most stylish women in the South by Charlotte-based publication, Carolina Style Magazine (www.carolinastylemag.com). After having the pleasure of meeting this unique gem at Charleston Fashion Week in March, I was inspired to interview her and write on her audacious attitude and her self-made success as a boutique owner and personal stylist!
I asked her to tell me about her boutique located here in Charleston, Cavortress, which she claims is essentially the brain child of her own aesthetic and the demands of her online and local clients. After pleas from her patrons to open a boutique, Julie was unable to deny the opportunity when a space in Belle Hall shopping center opened up nearby. The boutique reflects Julie’s insistence on fun, eye catching styles selling a variety of vintage and new homegoods, clothing, and accessories that are considered Conspicuous Classics, the motto she uses to describe her flaunty fashion. By dressing in classic pieces with a bold twist, the essence of Cavortress transcends trend and time. At Cavortress, you can find something for everyone, as Julie notes her clients range from ages 8-80 and she carries Conspicuous Classics for men too! If you are feeling a little saucy, find your very own Conspicuous Classic at her boutique on Mt. Pleasant or online at http://www.cavortress.com!
Something I really appreciate about Cavortress in the respect of our blog’s mission to dress stylishly and affordably, is that Julie asserts the business thrives on catering to everyone, even on the basis of price point. Despite having an appreciation for designer goods and even carrying some at her boutique, Julie tells me that she wouldn’t necessarily buy designer herself. What I love about this is by living the Cavortress lifestyle, Julie has proven that you don’t necessarily have to wear the most expensive clothes to have your style noticed in a positive way.
When I asked her what her favorite piece of clothing was and why, she recalled a trade between herself and a client and described her mindset when it comes to designer:
Right now, it is a 1990s black lambskin and 24K plated triple chain Chanel belt that a client traded me for a repair on an early 1800s silk embroidered Japanese bridal kimono. The Chanel belt was sort of a gift from the Fashion Gods because there is no way that I would ever purchase such an item but it is a nice accessory to have in my Fashion arsenal. The repair was a difficult one but it made my client and friend very happy to bring a historical museum quality item of clothing back to life.
Currently, her business projects for the summer include working on improving her online boutique and styling clients. But when it comes to time off, Julie says that she takes reprieve by shopping and traveling in her spare time, as well as getting into her hobby of photographing people. Even glamorous unicorns need their outlet!
If you feel inspired by Julie’s audacious spirit, you can keep up with the Cavortress herself via:
Show me your favorite Conspicuous Classic by tagging @outre_mode in a photo on Instagram!