Ethical Shopping: Lime Crime Makeup Controversy

When I first discovered Lime Crime makeup, I was amazed by it; everything. The (outwardly) gorgeous C.E.O. Doe Deere, the #aesthetic of the editorials, the strange and colorful lipsticks, the packaging- I was in love with all of it. I made my first purchase on Serpentina about two years ago, and since then I’ve been steadily amassing a collection of Lime Crime products. I was buying up stuff in small quantities in sporadic occasions, usually when there was a new release or a Black Friday sale. My last purchase from them was in October, when the Pansy and Cashmere velvetines were released. My order came in fine, if not a little later than expected. However, about a month after ordering, I had noticed my debit card had a fraud charge of $50 on it. Luckily, I checked in with my bank and they took care of the problem immediately. It was just so weird because I’d never had anything like that happen before! I didn’t understand how it had happened.

In February, Lime Crime posted on Instagram that their security had been breached, and hackers got access to thousands –THOUSANDS – of customer’s credit card information. Reading the comments, I saw that a lot of the fraud purchases were gaming related, and my jaw hit the floor, because my charge was for, the domain that runs The Sims. I was so flustered, and kept reading through comments to discover that people who had more in their accounts had upwards of $5000 stolen from them through the “hackers”.

Comments about the hack before that post were being deleted, and the accounts posting them were being blocked. For months, Lime Crime swept complaints about credit fraud under the rug until they went public with it in February on a social media site. Now, I didn’t go to business school or anything, but I’m pretty sure that is NOT how something that serious should be handled. There were promises of better security, mailed letters, and complimentary identity protection. I received one of those letters, and it was just a bunch of random terms and acronyms thrown around to look like professional businesses, with no explanation of what exactly they mean. I was VERY sketched out by this, especially since I had recently done some research on the validity of Doe Deere as a business woman.

I’m not going to go too much into it here, but basically Doe has been in the online selling business for quite some time, and has had dozens of huge slip ups as far as her ethics go. She’s called her own customers “assholes” and said that poor people who want cheaper products don’t deserve hers. She has tried to sabotage other makeup brands and has been caught stealing money from her customers before through a fake charity. Basically, she’s “done goofed” multiple times throughout her business career. So with this knowledge coupled with what was now going on with the hacking scandal, the gears in my head started turning and had me thinking, “Dang. Maybe Lime Crime isn’t a company I should shop with anymore.”

Apparently, a bunch of other people had the same thought. #BOYCOTTLIMECRIME is a tag trending on Instagram right now, and already a good number of popular MUA’s (@sssamantha, @jordanhanz, @naye0na and more) have finally spoken up about their experiences and how they will not be supporting the brand. It’s crazy to see this happening after being involved in it! People are finally sticking up for themselves as customers and are not going to let a company like Lime Crime continue to treat them like this. I wasn’t really planning on shopping with them again after my last purchase anyway, but now I can definitely say I will not buy another product from Lime Crime again for a long, long while.  We at Outré Mode want you to shop with companies you can trust for products that are worth your money, and Lime Crime cannot offer you that anymore. Odd-colored lippies are not as rare now as they were a couple years ago, so there are plenty of other brands to shop from. Jeffree Star Cosmetics, Anastasia Beverly Hills, Pretty Zombie Cosmetics, and LaSplash are all companies that sell liquid lipsticks in similar colors. Even NYX has a collection of candy colored lipsticks similar to LC’s! Other options ARE out there so you can avoid Lime Crime.

Here are some screenshots of the controversy surrounding Lime Crime on Instagram:

IMG_1545 IMG_1547 IMG_1548 IMG_1549 IMG_1550 IMG_1551

If you’d like to do some more research on this and previous scandals, check out websites like, follow @limecrimeliar on Instagram, and do a google search for “Doe Deere lies”, “Lime Crime Scandal”, etc. Stay weird, stay fashionable, stay informed. Viva La Revolution!

Kelsey Teal, guest blogger.
Find her on Facebook and Instagram.


8 thoughts on “Ethical Shopping: Lime Crime Makeup Controversy

    1. Thanks, Christina! Velvetines really got the Lime Crime name out there, but the formula for them has been very inconsistent since I started buying them, so you never know what the quality is going to be like. For $20 a piece, take your money somewhere else. If you want, tell me what colors you were interested in and I can link you to some dupes.


      1. Wow, thanks for shedding light on the true manner of Lime Crime. I was just about to but the velvetine in the color ‘Shroom.” Know of any dupes?


      2. I haven’t seen a good Shroom dupe yet, I don’t think the drugstore brands have released any good brown lipsticks yet. As soon as I find one, I’ll let you know!


    1. Thank you! It’s terrible, and a lot of people are still dealing with the false charges. The way Lime Crime handled this is disgusting.


  1. Agreed. Once it came out that she had allowed her site’s security to expire and didn’t renew…I was done. I’ve thrown away my one velvetine and I am done. Makeup Monsters is a good brand to look into as well as LaSplash. I actually have a review coming up about the liquid lipsticks from Makeup Monsters this week.


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